Technically yes it is Motobase, but I have a issue with that as every time I type it here it has the red squiggly line under it saying I spelled it wrong. And Pro-Spray was always listed with the hyphen so it's a bad habit for me.
But to answer you question, there will be a lot of answers, some are listed above.. In my opinion there are a lot of advantages using a better paint line, better coverage, better color matches, better adhesion (basecoat is the weakest link), some may spray smoother than others, better metallic control, liquid pearls over dry pearls, easier repair ability. etc etc.
I would say around 10-15 years ago a guy re-did his car and stopped by, basically begging for somebody to paint his car, I knew the guy, and have painted some bikes for him over the years, he put together a beater and wanted somebody to spray it one color. He already purchased the paint, and had the car prepped for paint. so since at this point I considered him a friend I decided to help him out. He came by, finished taping the car up and we began to paint it. No matter what we did we couldn't get the base coat to look right, it had stripes, mottling and took forever to get coverage. Since I was basically doing this for nothing and just trying to help him out, there wasn't much I could do, since at this point he was struggling with his job and finances he decided it didn't look to bad and wanted to clear it instead of buying premium base to try to fix the problem, well the clear only magnified the problems and this car looked absolutely terrible. He drove it like that for a few years until he got his feet back on the ground a little better, and sold it, but it was one of those cars I was always disappointed in. This was the first and last time I ever used Omni basecoat on anything..
Painting this car was a huge learning experience for me because until this point I have always avoided using the really cheap base coats, at the time I was using DBC in the shop. Which I wasn't really happy with either, and eventually made a switch to Global, which I liked much more but the price on Global was through the roof. Then I turned to SPI and Pro-Spray and now to the lines I carry now.
I feel with lines like Moto Base, Wanda, Pro-Spray, and I am sure there are others in this category are lines that give the best bang for the buck as they may perform every bit as good as the high end lines with a better price point. This is no different than comparing SPI to the expensive clears and primers from PPG.. Lines like PPG, Axalta, Diamont, Glasurit, etc etc, have just raised there prices so high that they created room for all of these other companies to come in with a really good product at a better price.
This is just all my opinion but I hope it helps.