1967 Cougar

Toolin

Promoted Users
I went to look at a 67 Cougar that belongs to an acquaintance. The woman became a widow recently when her husband had died the age of 58. She would like to to sell his project car. I believe he's owned it for 30 years or more and recently began restoring it. From the pictures she had prior to taking the car apart shows it white with a red interior which appears to be original.



The body appears to have been in great condition considering it's age here in Wisconsin. I can't vouch for any of paint work. I believe he primed it with Rust-Oleum so anybody serious about restoring it would need to strip it. It has a 351 Windsor with AFR heads and a new Holley 4V and headers. And automatic transmission. Seats look to be original and in great shape. Floor pans have been patched and welded.



I checked the VIN and it tells me the following.

Standard 2 door hardtop

289 2V Vinyl interior

2.80:1 8 rear end

4 wheel drum brakes

3 speed manual trans.

Ultimately she would like to know it's value. Feel free to PM me with any remarks or if you are interested.
 
IMG_4142.JPG
IMG_4143.JPG
IMG_4144.JPG
IMG_4145.JPG
IMG_4146.JPG
IMG_4147.JPG
IMG_4149.JPG
IMG_4151.JPG
IMG_4153.JPG
IMG_4154.JPG
 
That looks like a nice project for someone. I always wonder about what will be found under those cheap repaints (or any repaint for that matter ). Prices are all over the place these days so I wouldn’t venture a guess.
I always liked those since I saw my first one in high school and had a 68 Mustang at the time. I’ve had a 68 Cougar for close to 20 years that I bought from the original owner. They have always been the red headed step child, overlooked for the Mustang and other pony cars. They have definitely been increasing in popularity the past decade. Mine was all original with one repaint in the original color. When it was time for the original 302 to be rebuilt I dropped in an x series ford motorsport 5.0 instead. Drove it for quite a few years before I started getting some bubbles under the vinyl top… What started as what I thought would be a weekend project to address some surface rust and then put on a new vinyl top turned into project to be started maybe next year if I finally get this F100 done. Rust under the top was so bad, and my welding skills so rusty that I waited until I had practiced on the truck floor pans before I tackled the roof. I finished the roof but decided to complete the truck first before getting back to the Cougar. At this point I plan to go ahead and strip it to bare metal and redo the whole thing.
 
That looks like a really solid project. You don't see many of those vehicles around. I'd buy it but, MoparJim would just call me a hoarder :)

Very nice of you to help the gal out, Tooling.
 
I don’t know what Cougar prices are going for but I sure feel for the lady. My dad died in 2018 also at the age of 58, selling off all his stuff was a hard thing for my mom. Of course she was clueless about most of it so I had to do it.
 
I sure feel for the lady. My dad died in 2018 also at the age of 58, selling off all his stuff was a hard thing for my mom. Of course she was clueless about most of it so I had to do it.
I feel the same. Her husband was the same age as your father. With the car in pieces she has her hands full...

The 2nd thru the 5th of the following pictures are the most impressive to me. They are of the lower rear quarters behind the wheels. The Ford unibodies of the 60’s were notorious, for rusting in that area. When I was 16 I had a 10 year old falcon where the bottom 8" was completely missing on both sides. A quart size can of paint could roll right out of the trunk!


IMG_4175.JPG
IMG_4177.JPG
IMG_4178.JPG
IMG_4180.JPG
IMG_4181.JPG
IMG_4185.JPG
IMG_4186.JPG
IMG_4189.JPG
IMG_4190.JPG
 
Last edited:
Hagerty Value:

Current Values​

  • #1 Concours$35,700
    Condition #1 vehicles are the best in the world. The visual image is of the best vehicle, in the right colors, driving onto the lawn at the finest concours. Perfectly clean, the vehicle has been groomed down to the tire treads. Painted and chromed surfaces are mirror-like. Dust and dirt are banned, and materials used are correct and superbly fitted. The one word description for #1 vehicles is "concours."
  • #2 Excellent$25,200
  • #3 Good$16,200
  • #4 Fair$12,100
Collector Car Value:

1967 MERCURY COUGAR 289-200hp (8cyl-2V) AT
#4#3#2#1
XR7 2dr Htp7300129001950031200
2dr Htp6300109001650026400

Add:
289-225hp (8cyl-4V)10%
390-320hp (8cyl-4V)30%
4spd manual trans5%
Air conditioning10%
Dan Gurney pkg10%
Deduct:
3spd manual transmission-10%
Manual steering-5%
Bench seat-5%

Based on the amount of work it will take to finish that car, I would say you are in the $6000 - $8000 at best.
 
Based on the amount of work it will take to finish that car, I would say you are in the $6000 - $8000 at best.
Thanks 68!
This is valuable information. It would be wrong to give the woman an unreal idea of what the market value is. I just don't want someone to take advantage of of her situation.
 
I’d take a look at BaT and see what intact cars are going for as well. Hagerty prices tend to be inflated but on the other hand I’d like to see this woman get as much as she can.
 
Dave Ramsey days the best thing is not to make financial decisions for at least a year or year and half after the death of a spouse. They are trying to find themselves in a world they no longer recognize. It's a road that they walk alone. Their world has been changed for the worst. Sometimes a good friend can help them not make unwise decisions. I finished up a car that man had died and needed couple things finished up. His friend contacted me I finished the car and he helped her not get low balled on his cars and stuff. True friend there.
 
If she sells as is, finished cars have no relevance sorry to say. It's not worth much IMO like it is. I'd say $5000-$7500 as it sits. There is just not enough upside on it to bring more. Who knows though I may be wrong. Everything is upside down these days so it may bring more.
 
I've heard mustangs are worth more, but I think that might even be wishful thinking for a plain jane mustang in the same condition and state of disassembly. I really feel for her, and hope I'm wrong.
 
As a previous owner of a 1967 cougar that I sold as a roller with all rust repaired and primed it sold for 3500. That was 6 yrs ago and was a XR7. It had a complete interior and good running 289 that went with the car. The problem with the cougars are there is not much aftermarket stuff and what is available is 2 to 3 times the cost of a same year mustang. As for price it comes down to who wants it but my guess 4 to 6 grand.
 
Sometimes choosing a less popular project car to save a few bucks ends up a costly mistake. If that car was a Fastback Mustang there would be a feeding frenzy….

Don
 
Sometimes choosing a less popular project car to save a few bucks ends up a costly mistake. If that car was a Fastback Mustang there would be a feeding frenzy….
A 67 Fastback is the best of all regarding Mustangs IMO. Same goes for the 69 Camaro.
 
Back
Top