Best ad ever by Matrix.

Barry

Paint Fanatic
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Barryk



Joined: 14 Jan 2006
Posts: 4116
Location: Blairsville to Canton, Ga
Posted: Wed Jul 21, 2010 8:18 am Post subject: Best ad EVER!

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http://www.bodyshopbusiness.com/

Maybe some of you computer guys can post a link to this ad, a cartoon run by Matrix on page 34 in the July issue.

I laughed so hard, could not stand myself, I even email matrix and told them it was great.

In short you have a board room and on the wall profits are going downward.

So at the round table you have 24 and his answer is were just going in circles.

The woman says I Whinda what we going to do? (Wanda paint, Sikkens)

The PPG guy says Lets increase our P rice P er G allon.

Basf parrot and bear say they are going to hibernate.

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jeremyb



Joined: 26 Oct 2009
Posts: 106

Posted: Wed Jul 21, 2010 7:57 pm Post subject:

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tryin to find it but no luck yet. but it does sound funny!

it's kinda funny the big companies are saying that profit is low, yet the last few cans of paint i'v ordered from sikkens have nice, new, more colorful labels on them with the new akzo logo and all. hmmmmmmm sure do have enough profit to revamp all their labels. as if there was something wrong with the previous ones.


*edit*

found it on matrix website in pdf form.

http://www.matrixsystem.com/docs/ads/Experience Premium w_o Premium Price Ad.pdf

the "what happened to our sales" guy appears to be the akzo nobel guy.

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Bob Hollinshead



Joined: 29 Dec 2005
Posts: 787
Location: Michigan
Posted: Wed Jul 21, 2010 10:50 pm Post subject:

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I don't think the waterborne is selling as well as planned for the majors, I see Transtar's compliant solvent color system being tested in shops in this area and people are really liking it. It's really amazing how much money must have been poured into developing the waterborne systems and you all know the paint price increases that you've seen has gone towards the development and marketing. It's a viscious circle for sure....

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sik_kreations



Joined: 12 Nov 2007
Posts: 435

Posted: Wed Jul 21, 2010 11:43 pm Post subject:

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Bob Hollinshead wrote:
I don't think the waterborne is selling as well as planned for the majors, I see Transtar's compliant solvent color system being tested in shops in this area and people are really liking it. It's really amazing how much money must have been poured into developing the waterborne systems and you all know the paint price increases that you've seen has gone towards the development and marketing. It's a viscious circle for sure....


u dont think? the majority of shops in california are using water. its still cheaper then solvent base.

hell matrix is the worst. there water is over 25% cheaper then there own "compliant solvent base" and there prices have jumped up over the past couple years. funny they would have a cartoon when they "copy" paint. i use their autoglass clear and oem matched base, but still. it makes me laugh.

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Barryk



Joined: 14 Jan 2006
Posts: 4116
Location: Blairsville to Canton, Ga
Posted: Thu Jul 22, 2010 4:50 am Post subject:

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Not really what I'm hearing, Moses called me from CA last night and the transtar low voc was $325 and all the others were in waterborne were $100 higher and that was just for a dove gray color.
My advice was simple, don't use house paint on a classic or custom job.

There will be another announcement in August-Sept of another major releasing a low VOC solvent base. Why would they do that? What do they know, that we don't? Like he told me two months ago, its the future!

Funny, cost over twice as much to make solvent vs water and the big boys already see the writing on the wall, the future will be solvent, not house paint as they just don't want to compete with Lowe's and Home Depot.

I can see SPI doing a low Voc system.

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jeremyb



Joined: 26 Oct 2009
Posts: 106

Posted: Thu Jul 22, 2010 5:51 am Post subject:

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I wast told that the reason some of the majors are pushing waterborne is because they dont want to overhaul their solvent system to be compliant with the new epa regulations that are coming. somehow its cheaper to push their "new" waterborne that's already been made. not all but some. such as dupont, they have multiple pages of solvent product they have to do something with. not necessarily to be compliant with the rule but so a lot of shops will be compliant with what they are spraying if they already have their system in place. akzo (across the board, sikkens, waterborne, and lesonal) has 1 toner that the epa are calling "target HAPs" that they will eventually phase out by next year. BASF / RM is about the same i believe.

Alot of the above could be ALOT of heresay, as i am not "in the mix" really. Just what i've been hearing lately.

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Barryk



Joined: 14 Jan 2006
Posts: 4116
Location: Blairsville to Canton, Ga
Posted: Thu Jul 22, 2010 8:05 am Post subject:

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JB,
A lot of truth to what you say, I'm hoping to wait till end and buy one of the left over solvent systems from them and I will convert it to low VOC.
All I need is formulas and the main tints they use.

Voc's scare a lot of formulators but for some reason, I have no problem converting.

I talked to one guy took him three months to convert an existing formula to 2:1, in one hour yesterday I wrote a new formula in 2:1 and made a quart, tested perfect and will spray today.

Must be easier for dumb people as the PHD's, try to get to make it too complicated, LOL.

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sik_kreations



Joined: 12 Nov 2007
Posts: 435

Posted: Thu Jul 22, 2010 9:14 am Post subject:

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Barryk wrote:


There will be another announcement in August-Sept of another major releasing a low VOC solvent base. Why would they do that? What do they know, that we don't? Like he told me two months ago, its the future!




simple, making a new binder that is sprayable that worth a shit and 0 voc is a bitch.

i could see a major doing a lov voc just for the fact that none of the other major players have one. so they can be the only one to offer both.

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Barryk



Joined: 14 Jan 2006
Posts: 4116
Location: Blairsville to Canton, Ga
Posted: Thu Jul 22, 2010 9:33 am Post subject:

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PPG has allready come out with one, next major real soon, they are trying to keep it on the hush, just toooooo much profit to be made on house paint.

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lax54650



Joined: 26 Nov 2008
Posts: 90

Posted: Thu Jul 22, 2010 3:39 pm Post subject:

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quote from barry "I can see SPI doing a low Voc system."

do i smell spi colors again?

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Barryk



Joined: 14 Jan 2006
Posts: 4116
Location: Blairsville to Canton, Ga
Posted: Thu Jul 22, 2010 5:02 pm Post subject:

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All I need is a company that want to make some money on a system they are throwing away, figure that will come about in next year or two.

I want a whole system but about 50 colors would work as a second choice.

Somebody can be bought!!!

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crashtech



Joined: 09 Feb 2006
Posts: 1546
Location: Southern Idaho
Posted: Thu Jul 22, 2010 7:33 pm Post subject:

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Reverse engineering?

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Barryk



Joined: 14 Jan 2006
Posts: 4116
Location: Blairsville to Canton, Ga
Posted: Thu Jul 22, 2010 7:38 pm Post subject:

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Costly to do that and not as easy as it sounds.

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sik_kreations



Joined: 12 Nov 2007
Posts: 435

Posted: Fri Jul 23, 2010 1:01 am Post subject:

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one day aqmd will just change rules again and disallow exempt solvents.and that will end solvent basecoat..low voc or not.. and will end up like europe. i know u guys not in california dont care, but eventually it will happen. and barry, weather he likes it or not, will have to jump on the "bandwagon".

im almost 90% a custom guy. i love my urethane. believe me i do. but i keep track of whats going and spray everything i get my hands on. because one day it will be no more. i dont stick to one system and cross systems all the time, so im not one system biased.

barry, im always interested in discussing paint with u, wether we agree or not.

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Barryk



Joined: 14 Jan 2006
Posts: 4116
Location: Blairsville to Canton, Ga
Posted: Fri Jul 23, 2010 6:49 am Post subject:

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Silk, (agree to disagree, that is OK)

You know, twice at least a year a paint company tries to buy and my story is the same, "you don't have enough money" end of conversation.

I will sell or shut down first, people love to trash people who are successful at what they do but unlike the majors, at least I have integrity, can HofC spell that word?

Your reps give you only part of the story on Europe. and that is what they do best is lie, last figures I read was still 8 years later somewhere around 30-40% of shops were not compliant and that statement was, we can't put them out of business or all in jail.

OH, that is right, I forgot, they all use and love Waterborne over there.

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rybr999



Joined: 26 Oct 2008
Posts: 20

Posted: Fri Jul 23, 2010 1:40 pm Post subject:

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I know I will be the odd duck out on this one but I love waterborne basecoat. Given the choice I would pick water.

I work as a collision painter and the water seems faster to me except for a real humid day where it isn't very hot. I would not hesitate in a minute to put it on a restoration. I have it on my own car and after a year and a half I still don't have the first chip in it.

Coverage is better, it blends easier, and it repairs easily. It won't lift and if you have a repaint it acts the same over fresh clear as old clear.

Side by side it is way tougher than solvent. Once dried laquer thinner barely touches it. Water wont wash it off either.

Now with all this said not all brands are equal. I have heard some horror stories on Sherwins and BASF's. Cromax had it's issues also. I can see where a low voc solvent line would benefit people also. If you have poor spraying conditions water wouldn't be my first choice. Also the custom painter would still do better with solvent i would say.

I think some people make a bigger deal out of it than it is. Besides a few tweaks it isn't a whole lot different than solvent. I can't comment on the cost of manufacturing or the business end of it because I have zero knowledge of that. From a painters prospective I like it.

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shine



Joined: 19 Mar 2006
Posts: 1514
Location: bluff dale texas
Posted: Sat Jul 24, 2010 7:54 am Post subject:

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i will hang up my guns before i use water .

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rybr999



Joined: 26 Oct 2008
Posts: 20

Posted: Sat Jul 24, 2010 8:50 am Post subject:

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shine wrote:
i will hang up my guns before i use water .


Why?

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Barryk



Joined: 14 Jan 2006
Posts: 4116
Location: Blairsville to Canton, Ga
Posted: Sat Jul 24, 2010 10:10 am Post subject:

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I do talk to a lot of painters that do like the water and others that say they do OK with it.

It seems to be one of those items, you either love or hate and not much room in-between.

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shine



Joined: 19 Mar 2006
Posts: 1514
Location: bluff dale texas
Posted: Sat Jul 24, 2010 10:58 am Post subject:

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there is no place in my shop for water base. i do no collision work . when it becomes mandatory i will retire. which will not happen in my lifetime.
 
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