Forgive my ignorance but what is rebranding. What does a rebranding expert do?
Lol, that was my first question!
We private label for a very high-end manufacturer That is is a different market than auto refinish.
Well, this guy sent me a label he made for approval of the required legal crap.
I texted him back and said this is the finest best looking label I have ever seen.
That's when he explained his background for 25 years as a marketing expert before he bought this company.
With that andy and brian started talking to him and he said your labels, websites, logos and adds suck-- my words lol,
We at that point stopped our ads except for Canada and using the $70,000
Ad budget to pay him.
I designed the label's and was of the opinion they were great but my ego has been smashed! Lol.
Our new logo is a class act.
So, everything about us will be change from now over the next year and all of our labels will be redone at a big cost.
The good news so far is I have not heard any rumors that I should be fired or executed for incompetence.