New Ad for Abrn and Bodyshop Business.

Barry

Paint Fanatic
Staff member
I had mentioned before about the Branding Agency we hired about a year and a half ago.
This is the 3rd ad they have designed for us as well as redesigning every product label and boxes.

When I was in school, the word "Branding" I dont think was a word??? May have skipped class that day?

Well all the ads I was involved in
I crammed every statement I could as info is essential!??
They said ads, to crammed up, no one reads it!
Im starting to get use to the one-sentence full-page ads as they are neater, but I like information.
Im slowly learning and getting up to the 20th century. LOL
 

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Also, while we're on the subject, they have redesigned every label we use, and about 95% of the product has the new labels.

All opinions are welcome and wanted, I do believe they have done a much better job then I did in the past.
 
i was told long ago by a marketing professional there is a rule when it comes to words. you never want more than 8 words. these are tested facts with humans. beyond 8 words and your actually going backwards because less and less people will read it. that applies to vehicle lettering, billboards, mag ads and everything else. less is more. on a magazine ad you can have the small print separated from your main "attention getting text" that someone can read if they are interested but you need to grab someones attention and let them know who you are and what your business is in 8 words.
 
i was told long ago by a marketing professional there is a rule when it comes to words. you never want more than 8 words. these are tested facts with humans. beyond 8 words and your actually going backwards because less and less people will read it. that applies to vehicle lettering, billboards, mag ads and everything else. less is more. on a magazine ad you can have the small print separated from your main "attention getting text" that someone can read if they are interested but you need to grab someones attention and let them know who you are and what your business is in 8 words.
I stopped reading at "marketing".
 
I think that add is "spot on!" It is catchy, looks like the finest paint job money can buy, and yes, I want a poster too!

That add will make you money!

John
 
Great looking....are you selling Buicks,flags or paint ? If I didn't know what spi manufactured, I might have missed the push. I assume the ad is designed for trade publications..maybe it's just the amateur in me...just an unsolicited opinion.: )
 
Great looking....are you selling Buicks,flags or paint ? If I didn't know what spi manufactured, I might have missed the push. I assume the ad is designed for trade publications..maybe it's just the amateur in me...just an unsolicited opinion.: )
ABRN (Automotive Body Repair News) and Body Shop Business are both trade publications.
 
I still get the ABRN in print form and first thing I do is flip thru to see the SPI Add Thank goodness they don't use Barry'S picture!!!

Were not here to scare people away!!
Only the current picture I had, and it was from fall, and from here.
 

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