I built a reputation working at a dealership for 12 years. The manager had lots of "buddies" that had classic cars. We would work on some on the side after hours, and when we were slow. One buddy in particular was an Allstate agent that I painted several really nice show cars for, and he ended up being my best (most consistent) customer after I opened my own shop. Back in those days, agents had a lot of pull as to where their customers cars were repaired, so a favor went a long ways with them. He referred so many customers to me, I couldn't count, and really helped get the ball rolling. I also get a ton of referrals from the best independent mechanic shop in my area. He has hundreds of loyal customers, including a lot with classic cars, and gets asked often who he would get to have bodywork or paint done. I did one Autorama show winner, (paint and body only), that also got me quite a bit of good quality work, but it was short lived. The local car shows and meets around here are pretty popular, and I have customers' cars in those, also, but I rarely attend anymore. Those can be a really good place to meet car people, but in my experience not much profitable work will come out of it unless you have a car there yourself to show. Surprisingly, I get quite a few potential jobs from my ad in the phone book under "restoration". There are so few shops doing this kind of work any more that there is not much competition. All it will take is one really nice car of your own, or a customer's, that gets shown a lot, and you'll have more than you can handle in no time. People will drive to where you are if they are serious, and it filters out the tire kickers not being as accessible!Orange I hear you my friend. You and 68 are to be admired for having a full time job then busting your hump on this stuff. It's not easy. And 10000% percent I get what you are saying about not saying "NO". I'm exactly the same.
I have come to the realization that I have to get my customers from outside my area. If this wasn't "home" I'd leave for someplace else as the area I live in is really "the land that time forgot". Little town close to me had over 2500 jobs when I graduated from High School in 1989. NAFTA passed and every one of those jobs are gone. It's the same in many small towns in North Carolina as well. It's really sad to see. Stuff like that is one reason why Trump is so popular around here. The economy here is so different than in places just an hour or two away. Raleigh NC is a different world compared to here.
So I've been racking my brain around how to get good customers and build a reputation outside the area I live in so that I can say no to those jobs that I should say no to. Like we have discussed in other threads the one way I see to do it is build something and show it. I think having a professional looking website is important. Facebook IDK as I've never really used it.
I think one way, that would be effective would be to frequent the Cars and Coffee meets that are popular in Northern VA and in Raleigh with what I've built. Talk to folks, give the ones I talk to a Tshirt or Ball Cap. I've also thought about contacting various Car Clubs in the Mid-Atlantic area.
Word of mouth is so important but how to get word of mouth going when it's outside of your area? Posting and being active on various forums seems like it would be somewhat effective. Least effective to me would be paid advertising unless it's very specialized. Old days, pre internet, Hemmings would have been effective but I have my doubts now. What do the rest of you think?
Chris,
Word of mouth will get you more business then you can handle. When people saw the '65 Buick Convertible I did for a business owner in Flagstaff that opened the floodgates.
Get a car done and take it to some car shows. Put your business placard out and have some business cards on hand. Best advertising you can get.
there is nothing wrong with filler or skimming a panel .
a tip on filler. when you apply in a square pattern stop before you see shapes. that is when you are low .
@theastronaut You do very nice work. Looked at a couple of your build threads, very impressive.
I always stop when my hand tells me to. Fortunate I guess that I've always been able to feel a panel well.
Oj dont think thats weird at all....sanding filler is the first step in the grueling task toward a flat panel...blocking primer is the end stage of that flat panel and we like that for sure!!I do have to make another pass on the door. while it was a rust free piece it was beat up pretty good. Aside from that I absolutely hate sanding filler for some reason. I like blocking primer though, weird....